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Post by juthi52943 on Dec 28, 2023 8:26:44 GMT
City to your targeting to ensure you appear in those results. Online businesses that serve people across the country or around the world don't necessarily benefit from geotargeting unless you're looking to attract more customers in certain locations. Geotargeting: best practices If you've determined that your ad campaign can benefit from geotargeting. Try incorporating the following tips for Job Function Email List targeting success: Use exclusions wisely While targeting the right locations is the most important step in geotargeting your ad campaigns, excluding the wrong locations is just as crucial. Like the example above, you want to make sure that New York State companies don't take over your results for New York City searchers. By excluding New York State and adding New York City to your targeting, you will target the right audience for searches. Basically, think about where your customers aren't and exclude them from the results. You'll get better ad spend with more targeted results. Beware of hypertargeting As you add exclusions and included areas, your targeting becomes more specific. This is exactly what you want to do, but you need to be careful not to hypertarget one location.
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