Post by account_disabled on Feb 17, 2024 9:51:47 GMT
Even investing a lot of money in advertising and attracting new visitors will not be as effective as possible if users do not return to your site. Competition in the market is high, and if your site is inconvenient to use and has an unattractive design, then users will simply leave for other, more convenient resources to use. In addition, search engines primarily show sites with a high level of usability. If the content is structured and navigation is convenient, then the site will move higher in search results.
That is why, when SEO optimization ( Search E ngine O Phone Number List ptimization, website promotion) they look not least at the usability of the interface . Conversion is one of the key indicators for commercial resources, since easy navigation and competent content independently direct the user to perform the necessary actions. . Let's give an example. If you spent 10 thousand rubles on advertising, and the site conversion is one percent, then only one out of 100 users will buy your products, and, provided that 100 people visited your resource, one client will cost you 10 thousand rubles.
And with a conversion of 10% and the same condition, the same buyer will cost you 10 times cheaper - 1000 rubles. The difference in costs is significant. How is usability measured? Before you start improving your site, you need to find out how the level of usability is determined and what result will be the most effective. The level of usability is a measurable value, and the unit of measurement for it is defined by the international standard ISO 9241-210.
That is why, when SEO optimization ( Search E ngine O Phone Number List ptimization, website promotion) they look not least at the usability of the interface . Conversion is one of the key indicators for commercial resources, since easy navigation and competent content independently direct the user to perform the necessary actions. . Let's give an example. If you spent 10 thousand rubles on advertising, and the site conversion is one percent, then only one out of 100 users will buy your products, and, provided that 100 people visited your resource, one client will cost you 10 thousand rubles.
And with a conversion of 10% and the same condition, the same buyer will cost you 10 times cheaper - 1000 rubles. The difference in costs is significant. How is usability measured? Before you start improving your site, you need to find out how the level of usability is determined and what result will be the most effective. The level of usability is a measurable value, and the unit of measurement for it is defined by the international standard ISO 9241-210.
